Mission statement definition

Mission statements, like any written document of artistic creation, are a great way to impress with your skills. They allow you the opportunity to write a document with the purpose of sharing your own personal achievements in your career. Whether you want to show off your design skills or business acumen, mission statements allow you the chance to do just that. The mission statement should be the central strategy for any company, it should shape the DNA of a company and from there, should drive all decisions that people in the company make. This includes team members, leaders, customers, boards and all partnerships. Without a clearly defined mission statement, no organization can reach its full potential or be successful. During the planning process of any new product or service launch, teams and stakeholders must be aligned around their specific mission statements. In sum, your organization’s mission statement should succinctly address the purpose and primary activities of the organization. It should serve as a guide to strategic decision-making, a declaration of your organization’s core values, and a vision for how the organization will operate in the future. If a company’s ability to perform better than its competition is tracked by global indexes like the Dow Jones Industrial Average, Fortune 500, and etc. then surely their mission statement should be just as effective when it comes to figuring out if they are performing up to par or not. We hope this article will help you in reaching the goal. Be more specific, be more precise and be more realistic! Get your individual "Best Marketing Piece" for your brand - your mission statement. With a well-written mission statement, organizations can coherently describe for themselves and for others their real values and philosophy, to ensure that everyone on both sides of the table is working together in a beneficial way. So, without further ado here are some of the most noteworthy mission statements in history! The purpose of a mission statement is to clearly state the purpose and goals of the organization and connect them with the vision, values, and strategies. This is what will guide an organization's every action. On a similar note, Swellpath recommends that you follow these steps to form or refine your own mission statement: